Design

Cool essay here about the internet being a huge copy machine and the real value creation in all of the free stuff you can find and do on it come from personalization, etc. This is something the Amazon.com's of the world have been doing for a long time, but the more specific something can be, the more valuable. In it, he mentions books and films being edited to suit personal understanding and/or taste. I do have to wonder if depersonalized mass media isn't better for our collective analytical skills or something like that. I should mention that the author is Kevin Kelly who has been pretty close to the forefront of technology in life. He helped found Wired magazine, and he was closely associated with some friends of mine for a little while. I'm excited by the idea behind his new book. And, speaking of books, Notes on the Synthesis of Form came today, and I'll be working on getting a review to you sometime after I finish it, perhaps on a plane this week.